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With music streaming platforms on the rise, how do we drive people to visit an actual music store?
The trick of this campaign was not only to appeal to two very different target audiences (young students and older males) but to convince both parties that going to a music store and paying a lot more for albums was worth it.
We focused on the idea of "nostalgia" and tangible experiences and created a campaign that spread across print, digital, and the tried and true tote bag.
done in collaboration with Angelica Reyes, and Drita Coma
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