The challenge: create a fresh campaign to advertise Spotify's "Your Daily Drive" Playlist.
Believe it or not, some people still listen to the radio. But one can only listen to Ryan Seacrest's manufactured positivity for so many days before they decide to break the mold of radio listening and find their own personality in the form of personalized playlists.
So how do you get somebody to make the switch? You go on the attack, of course. And when you strike, make it a deep cut. Because those deep cuts—be it a boyband hit from 2011 or a musical number from 2007's film adaptation of Hairspray—is what puts streaming services a rung above the radio.
Let's face the music- we live in a different world than we used to.
The day we can return to bumping into a thousand other sweaty people just to hear our favorite musicians is farther away than we realize.
To prioritize safety while still celebrating music, Spotify will launch the "Social Dis-tune-cing Concert Series"
The drive-in concert series will take place in six major cities across the U.S. and will feature one headliner from each city and two local bands that will be decided by fans.