graphic design

user experience design

strategy

done in collaboration with Juan Moreno

The challenge: create a beverage brand. In an industry so saturated that it could be wrung out and hung to dry, how does an up-and-comer make a splash? The answer was in the presence, both in-person and online.

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When we developed Tarot Tea (an unfortunately fictional beverage brand), we envisioned a drink that blended unique, natural flavors with the goal of stimulating the body and promoting wellness.

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Enter tarot (duh). These cards, with a rich reputation for calling to those who subscribe to a holistic belief system, were a perfect visual match for a tea that had the same goal in mind. Check in-person presence off the list.

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To see how we handled the online presence of the brand, you can check out the website here.